Customer stories - Prince Jewellery and Watches

Prince Jewellery & Watch - Giving New Life to the Customer Loyalty Programme

Leading luxury retailer Prince Jewellery & Watch set out their digital transformation journey and engaged Ceterna to modernise their sales operations via Salesforce.

A key part of this project was to revamp their loyalty programme, which opened up new opportunities to enhance productivity, connect with their customers and boost sales.

More about the case study


Prince Jewellery & Watch is a well-known luxury retailer in Hong Kong with decades of history. The company aimed to undergo digital transformation to modernise their business operations through a new business unit. One crucial aspect of their business was their loyalty programme targeting members and VIPs.


The company never had a CRM system to track customer purchases. Salespeople had their own different ways to manually collect and store customer information, which often led to mistakes, delays in customer service and missed opportunities for upselling.


Ceterna created a loyalty programme system for their new business unit for tracking member information, purchase history and gift redemptions. The system has greatly enhanced storefront customer experience, and allowed sales teams to identify the best customers for different product brands for more segmented and targeted promotions.

Words from our client


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The team at Ceterna never failed to understand our needs. They provided good consultancy advice which streamlined and improved our business process.