Harnessing the Power of Social Media Marketing: A Comprehensive Guide

Introduction The digital landscape is ever-evolving, and at the forefront of this revolution is social media marketing. This article dives into the intricacies of harnessing the power of social media marketing, its evolution, and why it has become an integral part of the modern business strategy. The Evolution of Social Media Marketing Social media marketing […]

Lead Generation and Nurturing: A Comprehensive Guide

Lead generation and nurturing are core components of any successful business marketing strategy. This comprehensive guide explores these concepts in a professional but easily digestible manner. It provides an in-depth look at what a lead generation strategy and nurturing entails and the various tools and techniques to effectively achieve them. Understanding the Importance of Lead […]

Is Salesforce Good for Your Startup?

Do I need a CRM for my startup?
This is a top question I receive literally every time I come across friends who are looking to start a business or running a startup.
“Does your business have customers?” is my usual feedback to them. “then why don’t you need a system to manage your customer relations?”

Salesforce Consultants: Role of Salesforce vs. a Consultancy

Choosing Salesforce, the world’s leading customer relationship management (CRM) platform, is your first step towards greater productivity and growth.

Ceterna believes this wholeheartedly. As a leading Salesforce consulting partner in Hong Kong, looking after Regional Asia, we’ve also aligned our future with Salesforce!